A salty pretzel, a sweet ice cream cone, a sour, vinegary pickle: most of us relish the variety of flavours we experience when we eat, courtesy of our sense of taste. What many don't know, however, is that the experience of taste is highly amplified for some members of the population, known as "supertasters." This may sound amazing, but supertasters actually tend to avoid certain foods due to their increased sensitivity to strong flavours, including anything bitter and many healthy fruits and vegetables. On the other hand, individuals known as "non-tasters" have significantly decreased sensitivity to flavour, making it difficult for them to taste food at all. Unfortunately, this can cause problems, such as when they cannot detect when food has spoilt or is unsafe to eat.
Thought for Food Blog
India is one of the key markets poised for future growth. If the country continues to develop at its current rate, it will become the world’s 5th largest economy by 2025.
The Indian consumer segment is dominated by a large urban mass, including both graduates and blue collar workers, and the country has one of the youngest populations in the world. More than 50% of the consumer base is less than 30 years old, including 440 millennials and 390 million members of generation Z (born after 2000). An increasing number of these young people have higher disposable incomes than their older counterparts and a greater tendency to spend their money rather than save it.
Topics: rice, labelling, organic, social media, fruit, vegetables, chocolate, alcohol, dairy, food processing, retail and marketing, food production, functional foods, Asia, consumer behaviour, India, fermented foods
Sometimes, we all have trouble getting a good night’s sleep. Stress, noise disturbances and too much stimulation before bedtime can all contribute to us having difficulty drifting off. Sleep is essential for maintaining mood, memory and cognitive functions, and as well as having a negative impact on these factors, a lack of sleep can also have serious consequences for our health. Not only is it crucial for normal functioning of the endocrine and immune systems, a lack of sleep has also been linked with obesity, diabetes, hypertension and depression. Some dietary components have long been known to have a disruptive effect on sleep, but evidence is emerging of other interesting foods that may help us on the way to the land of nod.
Topics: zinc, milk and milk substitutes, sleep, fish, caffeine, cereals, protein, diabetes, fruit, vegetables, eggs, coffee, obesity, alcohol, meat, magnesium, dairy, immune system, amino acids, tryptophan, enzymes, vitamins and minerals, carbohydrates, hormones, cognitive function, mental health