This is part one of our three part blog series, exploring the options, benefits, risks and popularity of meat alternatives in Europe. Keep an eye out for part two, coming soon!
What’s driving consumer demand for plant-based alternatives to meat?
The European market for meat alternatives is rapidly expanding, with the UK market alone reportedly worth £572m in 2017, a £33m increase from just two years earlier (http://bit.ly/2CKCrYN) and retail sales are predicted to continue growing to £658m by 2021.
environment and sustainability,
appetite and satiety,
Our second brain
We have a second brain in our guts. Known as the enteric nervous system, it consists of a mesh-like network of around 100 million neurons lining the entire gastrointestinal tract. These neurons include a range of cell types operating via a complex system of circuitry largely independent of the central nervous system.
central nervous system,
India is one of the key markets poised for future growth. If the country continues to develop at its current rate, it will become the world’s 5th largest economy by 2025.
The Indian consumer segment is dominated by a large urban mass, including both graduates and blue collar workers, and the country has one of the youngest populations in the world. More than 50% of the consumer base is less than 30 years old, including 440 millennials and 390 million members of generation Z (born after 2000). An increasing number of these young people have higher disposable incomes than their older counterparts and a greater tendency to spend their money rather than save it.
retail and marketing,