India is one of the key markets poised for future growth. If the country continues to develop at its current rate, it will become the world’s 5th largest economy by 2025.
The Indian consumer segment is dominated by a large urban mass, including both graduates and blue collar workers, and the country has one of the youngest populations in the world. More than 50% of the consumer base is less than 30 years old, including 440 millennials and 390 million members of generation Z (born after 2000). An increasing number of these young people have higher disposable incomes than their older counterparts and a greater tendency to spend their money rather than save it.
retail and marketing,
This post was originally published on the Future Food 2050 website. It has been reposted with permission.
New nutritional therapies are aimed at boosting the variety of microorganisms that live in your GI tract, says neuroendocrinologist Mark Heiman.
Stevia is the name given to extracts from leaves of the plant Stevia rebaudiana used as sweeteners or sugar substitutes. The two main compounds responsible for the sweetness of stevia are stevioside and rebaudioside A, both of which are derivatives of the diterpene, steviol.
- Stevioside is 250-300 times sweeter than sugar, but possesses a bitter aftertaste.
- Rebaudioside A is 350-450 times sweeter than sugar and is less bitter than stevioside, making it a popular option for use in sweetener preparations.
sugar and substitutes,
appetite and satiety,
Food is vital for life. It can be defined as any solid or liquid substance which, when processed by the body, provides it with the necessary materials to enable it to grow, to replace worn-out and damaged parts, and to function normally.
The human body is like a complex piece of machinery in that its is prone to faults and weakness if it is poorly maintained. This can happen if too little or too much food is eaten or if the daily food intake is unbalanced.
A carbohydrate is an organic compound that consists only of carbon, hydrogen, and oxygen, usually with a hydrogen:oxygen atom ratio of 2:1 (as in water); in other words, with the empirical formula Cm(H2O)n. (Some exceptions exist; for example, deoxyribose, a component of DNA, has the empirical formula C5H10O4.)
Nineteenth century scientists thought the compound to be a hydrate of carbon and hence the name ‘carbohydrate’. However, this is not strictly true. Structurally it is more accurate to view them as polyhydroxy aldehydes and ketones.