India is one of the key markets poised for future growth. If the country continues to develop at its current rate, it will become the world’s 5th largest economy by 2025.
The Indian consumer segment is dominated by a large urban mass, including both graduates and blue collar workers, and the country has one of the youngest populations in the world. More than 50% of the consumer base is less than 30 years old, including 440 millennials and 390 million members of generation Z (born after 2000). An increasing number of these young people have higher disposable incomes than their older counterparts and a greater tendency to spend their money rather than save it.
retail and marketing,
Meat consumption trends
In recent years, consumers in western countries have reduced their meat intake, due largely to ethical, sustainability, health and religious issues. However, in 2014, global meat sales increased by 3%, reaching 225 million tonnes. This increase was fuelled by growing demand in developing markets. For example, meat intake in India has increased by almost 50% since 2009. Overall, poultry is the most popular meat, but consumer preference for particular types of meat varies between different countries. In China, sales of beef and veal have overtaken those of pork, whereas in Poland, consumption of pork is higher than that of beef or poultry.
regulations and guidance,
environment and sustainability,