Meat consumption trends
In recent years, consumers in western countries have reduced their meat intake, due largely to ethical, sustainability, health and religious issues. However, in 2014, global meat sales increased by 3%, reaching 225 million tonnes. This increase was fuelled by growing demand in developing markets. For example, meat intake in India has increased by almost 50% since 2009. Overall, poultry is the most popular meat, but consumer preference for particular types of meat varies between different countries. In China, sales of beef and veal have overtaken those of pork, whereas in Poland, consumption of pork is higher than that of beef or poultry.